Ayodeji Razaq · Lagos, Nigeria
AyodejiRazaq
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Professional Path
Career Timeline
Group Chief Executive Officer
RED for Africa
As the first non-founder to hold the Group CEO title, Ayodeji provides strategic leadership and operational oversight across all RED for Africa subsidiaries.
- First non-founder appointed Group CEO in RED for Africa's 20-year history
- Oversees a multi-subsidiary group operating across Africa
- Drives culture-led campaigns for governments, multinationals, and NGOs
- Leads a team of communications, media, and production professionals
Co-founder & Chief Operating Officer
The People Company
Co-founded and operationally leads The People Company — a creative group housing specialist agencies across Nigeria, Ghana, and the United Kingdom.
- Co-founded the group from the ground up
- Operations spanning Nigeria, Ghana, and the United Kingdom
- Built integrated talent and media capabilities under one roof
- Drives cross-agency strategy and operational excellence
Brand Activation Lead
BrandLife Limited
Led digital-forward brand activations and communications projects for major clients across FMCG and technology sectors.
- Led end-to-end campaign activations for FMCG and tech brands
- Developed digital-first brand engagement strategies
- Built in-house capabilities in experiential and content marketing
Youth Campaigns Creator
BlackBerry
Created award-winning youth campaigns for BlackBerry that established his early reputation for innovative brand communication.
- Produced award-winning youth-targeted campaigns
- Developed culturally resonant content for the Nigerian market
- Established early reputation for youth engagement
Sectors of Expertise
Recognition
Awards & Honours
Recognised across Africa and globally for transformative contributions to marketing, communications, PR, and entrepreneurship.
Young Executives to Watch
Distinguished Business Personality of the Year
Global Winner — Forty Under 40 Awards for Marketing
Excellence in Corporate Communications
City People Award — Excellence in the Media Sector
Young Entrepreneur of the Year
Innovative Entrepreneur Award
PR Personality of the Decade
Brandcom 35 Under 35 Honoree
Global Entrepreneur Award
Speaking
The room listens
From TEDx stages to boardrooms — Ayodeji brings depth, energy, and a fresh African perspective to every platform.
Board MemberNigerian Youth SDGs Network (2021 – Present)
Africa's Communications Revolution
Personal Branding in the Digital Age
Youth, Culture & Brand Strategy
Entrepreneurship & Leadership
Media, Influence & Storytelling
Navigating the Creative Industry
Professional Memberships
- Chartered Institute of Marketing
- National Institute of Marketing of Nigeria (NIMN)
- Advertising Regulatory Council of Nigeria (ARCON)
- Nigerian Institute of Public Relations (NIPR)
- Fellow, Institute of Management Consultants
About
Architect of Africa's communications future
Ayodeji Razaq is a Nigerian communications executive, entrepreneur, and media strategist with over 15 years of experience shaping brands, governments, and organisations across Africa.
Born and raised in Lagos, Ayodeji has built a distinguished career spanning FMCG, technology, manufacturing, and financial services. He is widely recognised for his leadership in media, communications, and talent development, with a deep focus on youth engagement and culture-driven initiatives.
Professional Memberships
- Chartered Institute of Marketing
- National Institute of Marketing of Nigeria (NIMN)
- Advertising Regulatory Council of Nigeria (ARCON)
- Nigerian Institute of Public Relations (NIPR)
- Fellow, Institute of Management Consultants
As Group CEO of RED for Africa, a role he became the first non-founder to hold, he provides strategic leadership across Red Media Africa, StateCraft, The Future Project, and Red Production. He is also Co-founder and COO of The People Company, operating agencies across Nigeria, Ghana, and the United Kingdom.
Press
In the media
Razaq Redefines African Marketing with Culture & Strategy
How Ayodeji Razaq is Redefining PR Storytelling in Africa
The Redefined Era: Building RED's Next Chapter
RED for Africa Appoints Ayodeji Razaq as First Non-Founder Group CEO
How Ayodeji Razaq is Redefining Africa's Storytelling Landscape
RED | For Africa appoints Ayodeji Razaq as first non-founder Group CEO
Contact
Let's start a conversation
Whether you're looking to collaborate, book a speaker, or explore a media feature — reach out directly.
Speaking
Conferences & workshops
Partnerships
Strategic collaborations